The coronavirus outbreak has upended routines all over the world, and small businesses are no exception.
During these unprecedented times marketing can be a game-changer for small businesses. Whether it’s maintaining a connection with your customers or taking advantage of new trends, with the indicated marketing strategies for small businesses, you will be able to keep promoting and growing your business.
Email, One of the Best Marketing Strategies for Small Businesses
The good old email is a great marketing tool for small businesses. In fact, according to a recent study, email marketing has a ROI of 122%, four times higher than any other digital channel. In short, this is great value, particularly for businesses that may be struggling financially. As you craft your email marketing strategy, keep the following guidelines in mind:
- Make your message personal
- Provide value
- Be lively
- Make sure your email is mobile-optimized.
Use Your Website
If you have a website, it’s smart to take advantage of it to manage through the current circumstances. Your website is your virtual point of contact with your clients. Therefore, keeping it updated is a good way of reminding them that your business is still operating and ready to serve them. Your website is also the ideal place to post updates regarding any new services your business may be offering to adapt to the current situation. In absence of physical interactions in brick-and-mortar facilities, your website can bring a sense of normalcy and familiarity to the exchanges with your clients.
Take Advantage of Social Media
In this day and age, we are all social media savvy. So, if you can’t afford hiring a professional community manager, this is a good time to brush up on your Facebook, Twitter or Youtube skills. Just remember to keep it basic, sincere and professional. Leverage the reach of your most loyal customers to spread the word in your community about your services and promotions.
Find Alternatives to In-person Events
Companies all over the world are using remote meetings to allow their employees to work from home. This can be an attractive option for small businesses as well. For example, you may organize a webinar or a virtual trade show to promote your services. Or you may consider attending one yourself and take it as an opportunity to network and look for new ideas or partnerships. Keeping social distance or having to operate behind closed doors doesn’t mean that you should stop making contacts and growing your business.